China's Chery Auto opens first overseas operations hub in Barcelona

Reuters04-09
China's Chery Auto opens first overseas operations hub in Barcelona

BEIJING, April 9 (Reuters) - China's Chery Automobile 9973.HK launched its European operations centre in Barcelona on Wednesday, marking the automaker's first overseas regional operations hub as it expands its presence in the competitive European market.

  • Chery hailed the move as a "key milestone" in its global strategy, according to a statement on its WeChat on Thursday

  • "We established the European Operations Centre in Barcelona as Chery's key operational hub in Europe, hoping to build a system that better understands and serves the European market," Chery's chairman Yin Tongyue said during the launch ceremony

  • Chery has entered 18 European countries with over 100,000 customers in the region, the company said

  • January-February sales in the United Kingdom and the European Union reached 39,000 vehicles, up 200% year-on-year

  • The automaker also inaugurated a Spanish research and development institute focusing on electrification and intelligent mobility technologies

(Reporting by Ethan Wang and Ryan Woo; Editing by Janane Venkatraman)

((Ethan.Wang@thomsonreuters.com))

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