Klaviyo Q1 report shows text-message GMV rises 17.5% as shoppers buy fewer items

Reuters04-09

Klaviyo Q1 report shows text-message GMV rises 17.5% as shoppers buy fewer items

Klaviyo published its Q1 2026 Commerce Trends Report, showing gross merchandise value up 9% year over year across 10,000 brands and retailers.
Text-message driven GMV rose 17.5%, outpacing email and other channels; repeat-buyer GMV from text grew more than 20%.
US average order value increased 1.7% as product prices climbed 8.7% while units per transaction fell 6.4%.
Revenue per session from personalized experiences more than doubled to USD 2.64 in March 2026 from USD 1.12 in December 2025.
New-buyer discount rates increased to 10.8% from 9.8%, signaling rising acquisition costs.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Klaviyo Inc. published the original content used to generate this news brief on April 09, 2026, and is solely responsible for the information contained therein.

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