Kalshi's Sports Events Volume Estimated to Reach $1.1 Trillion -- Market Talk

Dow Jones04-10 01:33

1333 ET - Kalshi's sports event contracts are still leading its business, Bank of America analysts say. Trading on sports currently makes up about 79% of Kalshi's exchange volume, the analysts say. They estimate the total addressable market for long-term prediction market volume for sports alone is $1.1 trillion. That equates to $10 billion in annualized revenue, the same target DraftKings has pinpointed for its new predictions business. The analysts attribute Kalshi's growth in sports to the fact that it can offer a sports-betting equivalent in states where online gambling is illegal and to a younger cohort than betting platforms can. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

April 09, 2026 13:33 ET (17:33 GMT)

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The analysts attribute Kalshi's growth in sports to the fact that it can offer a sports-betting equivalent in states where online gambling is illegal and to a younger cohort than betting platforms can.  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Trading on sports currently makes up about 79% of Kalshi's exchange volume, the analysts say. They estimate the total addressable market for long-term prediction market volume for sports alone is $1.1 trillion. That equates to $10 billion in annualized revenue, the same target DraftKings has pinpointed for its new predictions business. The analysts attribute Kalshi's growth in sports to the fact that it can offer a sports-betting equivalent in states where online gambling is illegal and to a younger cohort than betting platforms can.  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