Levi Strauss CEO Says Expanded Offerings, DTC Focus Are Working -- Market Talk

Dow Jones04-09

1451 ET - Levi Strauss & Co. CEO Michelle Gass says the company's strategy is working, including its pivot to emphasize its head-to-toe offerings versus its prior focus on just jeans. The shift "dramatically expands our addressable market," Gass says during an appearance on CNBC. The company is also working to become a direct-to-consumer retailer, rather than selling mostly just through its wholesale channel, she says. "This year, for the first year ever, our sales will be more than half in direct to consumer," she says. "That is the momentum that is fueling this business." (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 08, 2026 14:51 ET (18:51 GMT)

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