Early Easter Skews Restaurant Traffic Trends -- Market Talk

Dow Jones04-10 20:18

0818 ET - The Easter bunny came early this year, with the holiday falling in early April versus late in month last year. The shift will skew year-over-year restaurant traffic and same-store sales comparisons, at least until the calendar normalizes, Benchmark analyst Todd Brooks says in a research note. Early readouts show full-service chains with broad appeal and brunch exposure--such as First Watch Restaurant Group, BJ's Restaurants, Cracker Barrel Old Country Store and Cheesecake Factory--saw material jumps in traffic around the holiday. On the other hand, fast-casual and quick-service chains including Cava Group and WingStop that were closed for Easter saw disruptions. Brooks cautions that the data will remain difficult to interpret until full-month trends come into view. (connor.hart@wsj.com)

(END) Dow Jones Newswires

April 10, 2026 08:18 ET (12:18 GMT)

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Early readouts show full-service chains with broad appeal and brunch exposure--such as <a href=\"https://laohu8.com/S/FWRG\">First Watch Restaurant</a> Group, BJ's Restaurants, Cracker Barrel Old Country Store and Cheesecake Factory--saw material jumps in traffic around the holiday. On the other hand, fast-casual and quick-service chains including Cava Group and WingStop that were closed for Easter saw disruptions. Brooks cautions that the data will remain difficult to interpret until full-month trends come into view. 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The shift will skew year-over-year restaurant traffic and same-store sales comparisons, at least until the calendar normalizes, Benchmark analyst Todd Brooks says in a research note. Early readouts show full-service chains with broad appeal and brunch exposure--such as <a href=\"https://laohu8.com/S/FWRG\">First Watch Restaurant</a> Group, BJ's Restaurants, Cracker Barrel Old Country Store and Cheesecake Factory--saw material jumps in traffic around the holiday. On the other hand, fast-casual and quick-service chains including Cava Group and WingStop that were closed for Easter saw disruptions. Brooks cautions that the data will remain difficult to interpret until full-month trends come into view. (connor.hart@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 10, 2026 08:18 ET (12:18 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"CBRL","symbol_name":"CB乡村店","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2626972761","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2626972761","pubTimestamp":1775823480,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"0818 ET - The Easter bunny came early this year, with the holiday falling in early April versus late in month last year. 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