Brewdog can be worth $1bn, new owner says

cityam04-16 17:39

The US cannabis firm which bought Brewdog said it can reach its former glory The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its ...

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href=https://www.cityam.com/brewdog-can-be-worth-1bn-new-owner-says/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>The US cannabis firm which bought Brewdog said it can reach its former glory The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its ...</p>\n\n<a href=\"https://www.cityam.com/brewdog-can-be-worth-1bn-new-owner-says/\">Source 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products firm, said it plans to pile significant investment into Brewdog to make it profitable next year and propel it towards a $1bn valuation.Brewdog kickstarted the UK’s craft beer obsession and once commanded a 2bn valuation, but its sale last month concluded a titanic downfall mired by allegations of a “toxic” workplace and the frustrations of “equity punk” investors.Tilray bought Brewdog for just 33m at the beginning of March, snapping up its brewing headquarters and a handful of bars – while dozens more were left to collapse.","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"BK4557":"大麻股","BK4596":"哈里斯概念","TLRY":"Tilray Inc.","BK4007":"制药","BK4547":"WSB热门概念"},"translate_title":"新东家称Brewdog价值10亿美元","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"TLRY":0.77},"content_text":"The US cannabis firm which bought Brewdog said it can reach its former glory The new owner of Brewdog has said the craft beer brand can be worth $1bn, as the firm tries to “rebuild” the brand to its former glory. Tilray, a US-based cannabis and alcohol products firm, said it plans to pile significant investment into Brewdog to make it profitable next year and propel it towards a $1bn valuation.Brewdog kickstarted the UK’s craft beer obsession and once commanded a £2bn valuation, but its sale last month concluded a titanic downfall mired by allegations of a “toxic” workplace and the frustrations of “equity punk” investors. Tilray bought Brewdog for just £33m at the beginning of March, snapping up its brewing headquarters and a handful of bars – while dozens more were left to collapse. \n\nAdministrator AlixPartners failed to find a buyer for 33 of the beer firm’s UK bars so the locations closed immediately, causing 484 workers to lose their jobs.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nTilray followed up its acquisition of the UK brand by snapping up Brewdog’s US and Australian operations, as the firm took international control of the beer firm.In its latest strategic update, Tilray said it has already “moved with speed and discipline” to “stabilise and strengthen” Brewdog.Brewdog on ‘clear path’ to $1bnThe cannabis firm will expand Brewdog further across the UK, the US and Australia, as well as targeting new markets like the Middle East and Africa.\n\nTilray will also use the infrastructure and distribution platforms it already has – and that of Brewdog – to propel its own craft beer brands.Tilray chief executive Irwin Simon said: “Tilray expects the Brewdog business to be cash flow positive in 2027 and is making targeted investments in the brand and the revitalisation and modernisation of its existing brewpub estate – areas that have seen limited investment in recent 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