Yomiuri: Ailing Nissan Maps out 25% Sales Volume Jump in 3 Major Markets by FY30

Dow Jones04-14

By Kentaro Otsuka / Yomiuri Shimbun Staff Writer

Nissan Motor Co. plans to increase annual car sales in three major markets by 25% compared to fiscal 2024, aiming for 2.55 million units by fiscal 2030, the ailing Japanese auto giant announced Tuesday.

Nissan set a sales goal of 1 million units annually both in the United States and China as well as 550,000 units in Japan by the fiscal year ending March 2031, according to the company's long-term business plan released the same day.

In fiscal 2024, the automaker sold 930,000 units in the United States, 650,000 units in China and 460,000 units in Japan.

The sales target is high in China, where the automaker needs to increase sales by more than 50%. It plans to expand its lineup of electric vehicles in the country to achieve the target.

Nissan plans to streamline its operations by taking a step back from selling low-profit vehicles, with the aim of reducing the number of models from 56 to 45. For each model, the automaker will offer customers a selection of powertrains, including hybrids and EVs, to adapt to the varying levels of electrification across the globe and to boost sales for each model.

Nissan also plans to introduce AI-powered driver assistance technologies so that it can launch hands-free driving in urban areas. The automaker aims to install the hands-free technology, which is currently limited to expressways, in its Elgrand minivan in fiscal 2027 and eventually about 90% of its car models.

The company unveiled its first EV version of the Juke sports utility vehicle and other new car models during a media briefing on the day.

Nissan President and CEO Ivan Espinosa said he wants to concentrate investments only on fields deemed necessary, as market fluctuations are becoming increasingly severe. He also said that Nissan will not waver in its judgements, even during high-pressure situations.

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This article is from The Yomiuri Shimbun. Neither Dow Jones Newswires, MarketWatch, Barron's nor The Wall Street Journal were involved in the creation of this content.

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April 14, 2026 05:38 ET (09:38 GMT)

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Yomiuri: Ailing Nissan Maps out 25% Sales Volume Jump in 3 Major Markets by FY30

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