Urban Outfitters Eyes Bigger Runway for Free People, FP Movement -- Market Talk

Dow Jones04-16

1549 ET - Urban Outfitters sees an opportunity for further growth ahead as it works to distinguish its Free People apparel brand from its FP Movement activewear brand, Guggenheim Securities analysts say in a note. FP Movement currently makes up about 35% of sales in Urban's Free People segment, and management expects the brand to eventually overtake the core Free People brand in sales, the analysts say. "When asked how large the total segment can reach, management noted 'the sky is the limit,' particularly highlighting that by defining the two brands separately, it has allowed for a 'refreshed conversation' with the consumer," the analysts say.(kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 15, 2026 15:49 ET (19:49 GMT)

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