Market Chatter: Apple Benefits From Limited Price Hikes as China Shipments Fall 1% in Q1

MT Newswires Live04-14

Apple (AAPL) ranked second in China's smartphone market in the first quarter of 2026, as overall shipments declined 1% year over year to 69.8 million units, research firm Omdia reported Monday.

According to the report, the rising memory costs prompted several vendors to increase prices by 10% to 30%, weighing on demand, while Apple shipped 13.1 million units for a 19% market share, behind Huawei Technologies, OPPO, vivo, and Xiaomi rounded out the top five.

The market remains highly concentrated, with the top six vendors accounting for 94% of shipments, and is expected to decline about 10% in 2026 amid ongoing cost pressures, Omdia added.

Apple did not immediately reply to MT Newswires' request for comment.

(Market Chatter news is derived from conversations with market professionals globally. This information is believed to be from reliable sources but may include rumor and speculation. Accuracy is not guaranteed.)

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