Is Nike Losing Its Appeal With High-Income Shoppers? -- Market Talk

Dow Jones04-15

1625 ET - Nike may have lost its superpower: its ability to attract shoppers of all stripes, UBS analysts say in a note. The brand has managed to gain the admiration of all age, gender, race and geographic demographic groups over its history, and could sell billions of dollars in lower-priced products and still be recognized as the most prestigious brand in the world, the analysts say. "No other brand could do this," they say. However, that could be changing, with the analysts estimating that a meaningful portion of Nike's growth is now coming from lower-end channels. "We question if Nike may be eroding its reputation as a high-end brand and losing its ability to connect with high-income consumers," the analysts say. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

April 14, 2026 16:25 ET (20:25 GMT)

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However, that could be changing, with the analysts estimating that a meaningful portion of Nike's growth is now coming from lower-end channels. \"We question if Nike may be eroding its reputation as a high-end brand and losing its ability to connect with high-income consumers,\" the analysts say. 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The brand has managed to gain the admiration of all age, gender, race and geographic demographic groups over its history, and could sell billions of dollars in lower-priced products and still be recognized as the most prestigious brand in the world, the analysts say. \"No other brand could do this,\" they say. However, that could be changing, with the analysts estimating that a meaningful portion of Nike's growth is now coming from lower-end channels. \"We question if Nike may be eroding its reputation as a high-end brand and losing its ability to connect with high-income consumers,\" the analysts say. (kelly.cloonan@wsj.com) \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  April 14, 2026 16:25 ET (20:25 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4534","symbol_name":"瑞士信贷持仓","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2627421711","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2627421711","pubTimestamp":1776198300,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"1625 ET - Nike may have lost its superpower: its ability to attract shoppers of all stripes, UBS analysts say in a note. 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The brand has managed to gain the admiration of all age, gender, race and geographic demographic groups over its history, and could sell billions of dollars in lower-priced products and still be recognized as the most prestigious brand in the world, the analysts say. \"No other brand could do this,\" they say. However, that could be changing, with the analysts estimating that a meaningful portion of Nike's growth is now coming from lower-end channels. \"We question if Nike may be eroding its reputation as a high-end brand and losing its ability to connect with high-income consumers,\" the analysts say. 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