Crocs Stock Looks More Compelling as Demand Improves -- Market Talk

Dow Jones04-14

9:14 ET -- After a rocky stretch for both Crocs and Heydude, the brands may be on a new upward trajectory. Seaport's Mitch Kummetz now sees signs of stabilization for the two brands: "we believe that Crocs demand has picked up this spring, partly due to strong sandal demand, and we also believe that weak Heydude demand may be bottoming." In a report, he upgrades Crocs to buy from neutral with a $135 price target. He says that since January 2022 "we believed that Heydude demand was rolling over," and that growth has "been negative ever since." This has been reversing, and while sluggish demand has already done a number on the stock, now he says that "coupled with improving demand trends, a cheap stock becomes more compelling." (adriano.marchese@wsj.com)

(END) Dow Jones Newswires

April 14, 2026 09:14 ET (13:14 GMT)

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Seaport's Mitch Kummetz now sees signs of stabilization for the two brands: \"we believe that Crocs demand has picked up this spring, partly due to strong sandal demand, and we also believe that weak Heydude demand may be bottoming.\" In a report, he upgrades Crocs to buy from neutral with a $135 price target. 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