KeyBank survey shows 25% of Americans say homeownership feels out of reach

Reuters04-13 21:05

KeyBank survey shows 25% of Americans say homeownership feels out of reach

KeyBank survey showed 25% of Americans view homeownership as out of reach in 2026, signaling sustained affordability pressure in US housing market.
Poll found 13% believe homeownership is within reach in 2026, pointing to demand shifting toward alternative financing routes.
KeyBank framed financial education, strategic planning, financial coaching as key levers to convert prospective buyers into borrowers.
Survey highlighted increased interest in down payment assistance, low down-payment mortgages, first-time buyer incentives as tools to reduce upfront barriers.
Research was conducted in January 2026 among 1,000 US adults ages 18-70 with responsibility for household financial decisions.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. KeyCorp published the original content used to generate this news brief via PR Newswire (Ref. ID: CL31594) on April 13, 2026, and is solely responsible for the information contained therein.

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