Disney Launches New Large-Format Screen Certification for Theaters

MT Newswires Live04-18

Walt Disney (DIS) is introducing a new certification for premium large format theaters called "Infinity Vision," the company said on Thursday.

Infinity Vision-certified screens will be available beginning with the September re-release of "Avengers: Endgame" followed by the December release of "Avengers: Doomsday," Disney said, adding that currently about 75 domestic and 300 global exhibitor theaters meet the criteria.

The new certification will require a screen width of at least 50 feet, laser projection, and Dolby's surround-sound system, Bloomberg said, citing people familiar with the matter.

Shares of Disney were up 1.8% in Friday trading.

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