iQIYI's Leading Shows Could Support 1Q Membership, Advertising Revenue -- Market Talk

Dow Jones04-22

0828 GMT - Iqiyi's leading shows should help support its 1Q membership and advertising revenue, say Citi analysts in a note. That is despite seasonally low advertising during the quarter, they write. The analysts expect the Chinese video platform's cash flow to improve, partly thanks to a rich content pipeline. However, they reckon iQIYI would have to develop a blockbuster on a similar scale to its current No. 1 show, "Pursuit of Jade," to support its future profit. Citi cuts its 1Q, 2026 and 2027 revenue projections by 0.9%, 0.2% and 0.2%, respectively, to reflect fluctuations in its distribution projects and the normalization of its games business. Citi trims its ADR target price to $1.90 from $2.30 and maintains a buy rating. ADRs closed at $1.32. (megan.cheah@wsj.com)

(END) Dow Jones Newswires

April 22, 2026 04:28 ET (08:28 GMT)

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Citi cuts its 1Q, 2026 and 2027 revenue projections by 0.9%, 0.2% and 0.2%, respectively, to reflect fluctuations in its distribution projects and the normalization of its games business. Citi trims its ADR target price to $1.90 from $2.30 and maintains a buy rating. ADRs closed at $1.32. 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