Coffee giants will map world’s farms to fight deforestation

Mumbi Gitau / Bloomberg04-22

Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe.(April 22): Some of the world’s top coffee traders and roasters are starting an initiative ...

Source Link

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap

Leave a comment

{"i18n":{"language":"en_US"},"isChannel":false,"data":{"share":"https://ttm.financial/m/news/2629027385?lang=en_US&edition=fundamental","thumbnail":"","is_english":true,"pubTime":"2026-04-22 07:52","share_image_url":"https://static.laohu8.com/e9f99090a1c2ed51c021029395664489","id":"2629027385","market":"us","top_or_hot":-1,"title":"Coffee giants will map world’s farms to fight deforestation","media":"Mumbi Gitau / Bloomberg","content":"<div>\n<p>Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe.(April 22): Some of the world’s top coffee traders and roasters are starting an initiative ...</p>\n\n<a href=\"https://www.theedgesingapore.com/news/agriculture/coffee-giants-will-map-worlds-farms-fight-deforestation?utm_source=Blog&utm_medium=RSS&utm_campaign=Tiger_Brokers_app_RSS\">Source Link</a>\n\n</div>\n","source":"edge_highlight","html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Coffee giants will map world’s farms to fight deforestation</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nCoffee giants will map world’s farms to fight deforestation\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-22 07:52 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.theedgesingapore.com/news/agriculture/coffee-giants-will-map-worlds-farms-fight-deforestation?utm_source=Blog&utm_medium=RSS&utm_campaign=Tiger_Brokers_app_RSS><strong>Mumbi Gitau / Bloomberg</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe.(April 22): Some of the world’s top coffee traders and roasters are starting an initiative ...</p>\n\n<a href=\"https://www.theedgesingapore.com/news/agriculture/coffee-giants-will-map-worlds-farms-fight-deforestation?utm_source=Blog&utm_medium=RSS&utm_campaign=Tiger_Brokers_app_RSS\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"JVA","symbol_name":"Coffee Holding Co","start_time":0,"source_url":"https://www.theedgesingapore.com/news/agriculture/coffee-giants-will-map-worlds-farms-fight-deforestation?utm_source=Blog&utm_medium=RSS&utm_campaign=Tiger_Brokers_app_RSS","article_id":"2629027385","we_media_id":null,"thumbnails":[],"rights":{"source":"edge_highlight","url":"https://www.theedgesingapore.com/news/agriculture/coffee-giants-will-map-worlds-farms-fight-deforestation?utm_source=Blog&utm_medium=RSS&utm_campaign=Tiger_Brokers_app_RSS","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2629027385","pubTimestamp":1776815578,"columns":[],"sourceInfo":{"source_id":"edge_highlight","name":"Edge"},"weMediaInfo":null,"summary":"Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe.","collect":0,"end_time":0,"defaultTopTitle":"theedgesingapore.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"JVA":"Coffee Holding Co","BK4212":"包装食品与肉类"},"translate_title":"咖啡巨头将绘制世界农场地图以对抗森林砍伐","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"JVA":1.5},"content_text":"Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe.(April 22): Some of the world’s top coffee traders and roasters are starting an initiative to map farms around the globe, in a bid to help tackle deforestation and keep the European market open for millions of growers.\nCompanies including JDE Peet’s NV, Louis Dreyfus Co, Sucafina SA and Neumann Kaffee Gruppe are working to create the map, according to a statement. The Coffee Canopy Partnership will use satellite data, artificial intelligence and on-the-ground verification to identify production. It will be publicly available, allowing farmers, governments and the coffee industry to access the data.\nThe initiative will help the sector comply with the European Union Deforestation Regulation that’s set to take effect on Dec 30. The EUDR — designed to tackle the felling of trees associated with the bloc’s imports of key commodities from soybeans and coffee to cocoa and palm oil — has faced two years of delays amid criticism over its excessive burden and the lack of readiness of companies.\nThe effort also reflects a broader shift among commodity traders toward collective approaches to sustainability, as fragmented company-led programmes struggle to address landscape-wide risks. Existing datasets often misclassify shade-grown coffee as forest, raising the risk that compliant growers could be excluded from EU markets.\n“Mapping all the plots of coffee is a huge effort that the industry is starting but we’re still missing some,” Laurent Sagarra, vice president of engagement at JDE Peet’s, said in an interview. “There’s no way that a single company alone can do it and keep it up to date.”\nThe project will begin with a pilot spanning about 1.2 million sq km (463,000 sq miles) of coffee areas in East Africa, including in Ethiopia, Uganda and Kenya. It plans to have global coverage of all coffee-growing regions in 2027 via expanded industry and institutional co-investment.\nThe maps will be integrated into the United Nations’ Food and Agriculture Organization's existing forest maps that are used by EU regulators, Sagarra said.\n“The biggest challenge was to actually have one single source of truth when it comes to the forest map to use to check coffee,” Sagarra said. “That’s what we’re doing as part of the project.”\nUploaded by Arion Yeow","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.42.1","shortVersion":"4.42.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2629027385","isCrawlerRequest":true}