Ulta Beauty, Google Launch AI Shopping Features

MT Newswires Live04-22 21:37

Ulta Beauty (ULTA) collaborated with Alphabet's (GOOG, GOOGL) Google to launch new AI-based shopping features, including integration across Google platforms and a new digital assistant, the companies said Wednesday.

Financial terms were not provided.

Ulta's product range will be available for browsing and purchase within Google's AI-driven search and app interfaces, allowing users to review options and complete transactions within those environments, according to the companies.

Ulta is also introducing an AI assistant on its website, with plans to extend it to its mobile app, using Google technology to support product discovery and recommendations, the companies said.

Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.

Comments

We need your insight to fill this gap
Leave a comment