Xtep International 2026 Sales Momentum Likely to Remain Muted -- Market Talk

Dow Jones04-22

0237 GMT - Xtep International's channel improvement efforts, including direct-to-consumer stores and more stores in shopping malls, are yet to pay off, Nomura analyst Jizhou Dong says in a note. The company's 1Q sales were hurt by an unfavorable channel mix and its core brand is expected to deliver muted sales momentum this year before regaining strength in 2027, the analyst says. Another major drag on Xtep's 1Q sales versus peers was its higher reliance on non-mall stores as foot traffic shifted to shopping malls, Nomura says. The bank cuts its target price to HK$6.90 from HK$7.50 and maintains a buy call. Shares are down 1.3% at HK$4.51. (venkat.pr@wsj.com)

(END) Dow Jones Newswires

April 21, 2026 22:37 ET (02:37 GMT)

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Another major drag on Xtep's 1Q sales versus peers was its higher reliance on non-mall stores as foot traffic shifted to shopping malls, Nomura says. The bank cuts its target price to HK$6.90 from HK$7.50 and maintains a buy call. Shares are down 1.3% at HK$4.51. 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