'Magic: The Gathering' players shouldn't worry. The Hasbro hack hasn't hurt deliveries.

MW 'Magic: The Gathering' players shouldn't worry. The Hasbro hack hasn't hurt deliveries.

By Tomi Kilgore

The release of 'Secrets of Strixhaven' will continue as planned, helping lift the stock toward its biggest gain in a year

Hasbro's stock jumps after the toy maker looked to dispel worries that "Magic: The Gathering" shipments would be affected by a recent cyberattack.

Shares of Hasbro were having their best day in a year on Thursday after the toy maker relieved investors and gamers by saying the recent cybersecurity incident it suffered hasn't affected planned shipments of the popular "Magic: The Gathering" trading card game.

The company $(HAS)$ provided further relief, saying its "release cadence" has also continued as planned, including the release of the "Secrets of Strixhaven" booster pack in April.

That's a big deal for investors, because in 2025, "Match: The Gathering" revenue jumped 59% to $1.72 billion, to represent 61.7% of total gaming revenue, and 36.6% of total revenue.

Hasbro's stock shot up 9.2% in recent morning trading, which puts it on track for the biggest one-day gain since soaring 14.6% on April 24, 2025.

The cybersecurity incident was disclosed on April 1, leading to a 4.5% drop in the stock. At that time, the company said the need to run "interim measures" to keep business running could last for several weeks, which could result in "some delays."

On Thursday, the company said while there could be "some impact" to second-quarter revenue, the interim measures have enabled it to continue "to take order, ship product and conduct other key operations."

However, given the need to implement measures to contain the hack, Hasbro said the reporting of first-quarter results may be delayed. The company had been expected to report results on May 20, according to FactSet.

Meanwhile, Hasbro reiterated its full-year guidance for revenue growth, excluding the impact of currency moves, of between 3% and 5% from 2025.

Hasbro shares have rallied 20.6% in 2026, while rival Mattel's stock $(MAT)$ has dropped 23.7% and the S&P 500 index SPX has gained 4.3%.

-Tomi Kilgore

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April 23, 2026 12:05 ET (16:05 GMT)

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