Kweichow Moutai's Shares Look Undervalued -- Market Talk

Dow Jones13:14

0514 GMT - Kweichow Moutai's shares are undervalued, Morningstar analyst Jennifer Song says in a research note. The analyst expects Moutai's "comprehensive reform initiatives to strengthen its pricing power and channel control, underpinning healthy long-term growth." Channel checks indicate that the wholesale price of flagship Feitian Moutai is steady at 1,620 yuan per 500ml bottle despite a seasonal slowdown, Song notes. Moutai remains Morningstar's top pick in the baijiu sector as its superior product quality and brand strength, as well as market-oriented reform, make it best-positioned to navigate the current consumption slowdown and help preserve demand resilience. Shares are last at 1,401.98 yuan. (sherry.qin@wsj.com)

 

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April 28, 2026 01:14 ET (05:14 GMT)

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