Sawe and Adidas London Marathon record could see athletes jump from Nike

cityam04-27

Sawe use of Adidas footwear at the London Marathon could lure runners from Nike Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted ...

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Nike\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-04-27 20:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/sawe-and-adidas-london-marathon-record-could-see-athletes-jump-from-nike/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Sawe use of Adidas footwear at the London Marathon could lure runners from Nike Sabastian Sawe’s use of Adidas footwear at the London Marathon to break the two-hour barrier could lure non-contracted ...</p>\n\n<a href=\"https://www.cityam.com/sawe-and-adidas-london-marathon-record-could-see-athletes-jump-from-nike/\">Source 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lure non-contracted runners away from Nike, experts have warned.Kenya’s Sawe became the first person to legally dip under the two-hour mark on Sunday to etch his name in athletics folklore alongside Roger Bannister and Jim Hines, and did so wearing the Adidas Adizero Adios Pro Evo 3.Second-placed Yomif Kejelcha also finished below the golden two-hour mark and wore the same shoes, alongside women’s world record-breaking champion Tigst Assefa.Nike had long hoped to be the shoemaker to see the barrier broken legally, after aiding Eliud Kipchoge in his successful – but illegal – attempt to run sub-two hours.","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"NKE":"耐克","BK4533":"AQR资本管理(全球第二大对冲基金)","BK4558":"双十一","ADDYY":"阿迪达斯","LU0310800379.SGD":"FTIF - Templeton Global A Acc SGD","BK4585":"ETF&股票定投概念","BK4534":"瑞士信贷持仓","LU0889566641.SGD":"FTSF - Templeton Shariah Global Equity A Acc 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successful – but illegal – attempt to run sub-two hours.\n\nNow experts have warned that Adidas’ success could see a shift in perception of the German brand.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n“I don’t think it’s a case of Nike athletes jumping ship to Adidas,” Steve Martin of MSQ Sport + Entertainment told City AM, “but what I think this has signaled is a major change in the perception of the Adidas brand in running.“There’s been a long-term goal for that to happen and I think they’ve played this very well in how they’ve presented this as an innovative product to help performance.“They’ve focused on the impact of the product rather than the impact of the 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