Stock Of The Day: Is This The New Range For ServiceNow?

Benzinga_recent_news02:24

Some people think that stock prices move because of things like earnings and sales. Sometimes that's the case. But it is also important to understand that psychology plays a significant role in ...

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Sometimes that's the case.\nBut it is also important to understand that psychology plays a significant role in trading. This can be seen on almost any chart, and ServiceNow is no exception.\nAs you can see, the $100 level was support. There is no way a fundamental or buy-and-hold analyst could ever explain why such a precise round number can be important. It can't be explained by things like earnings and interest rates.\nBut it can be explained by psychology.\nServiceNow Technical Analysis\nPeople like to place orders at nice, round levels. It is an emotional response.\nIn January, the shares were in a steep downtrend. Many investors and traders told themselves that if the shares reached $100, they would buy. So many people did this that it created support at that level.\nThis support broke in early April.\nWhen that occurred, many traders and investors told themselves that if the shares reached $85, they would buy. The same thing happened. There was support at the level.\nThen ServiceNow rallied back to the $100 level. Many of the people who bought shares at $85 had decided they would sell if the price reached $100. When it happened, they did.\nThe large concentration of these sell orders created resistance around $100.\nWhen there is support at a precise round number, traders call it a ‘psychological' level.\nThe best traders understand that certain market moves may not seem to make sense from a fundamental or valuation perspective. They know moves can also be due to psychology and emotions.\nImage: Shutterstock\nTo add Benzinga News as your preferred source on Google, click here.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.42.0","shortVersion":"4.42.0","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2630824324","isCrawlerRequest":true}