Low Snowfall Meant Trouble for Vail Resorts -- Market Talk

Dow Jones04-25

1449 ET - Snow was scarce this ski season, which meant a difficult year for Vail Resorts. Chief Executive Rob Katz says that this past winter was one of the most challenging in history across the Western U.S., with record low snowfall and historically warm temperatures negatively impacting visitation and spending throughout the season. The largest impact was on the Rockies, where visitation was down 25%, Katz said. Vail's overall season-to-date skier visitation was down 14.9% and lift-ticket revenue decreased 5.6%, according to its ski metrics through April 19. Vail now expects earnings before interest, taxes, depreciation and amortization to be "at or around the low end" of their prior $745 million to $775 million guidance. As the selling season progresses, improved marketing, social media efforts and its Young Adult Pass could give Vail's sales a boost, Bank of America analysts say. (chris.kuo@wsj.com)

(END) Dow Jones Newswires

April 24, 2026 14:49 ET (18:49 GMT)

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Vail's overall season-to-date skier visitation was down 14.9% and lift-ticket revenue decreased 5.6%, according to its ski metrics through April 19. Vail now expects earnings before interest, taxes, depreciation and amortization to be \"at or around the low end\" of their prior $745 million to $775 million guidance. As the selling season progresses, improved marketing, social media efforts and its Young Adult Pass could give Vail's sales a boost, Bank of America analysts say. 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