Apple Seen Gaining Market Share Despite Memory Crunch -- Market Talk

Dow Jones01:11

1311 ET - Apple has successfully fended off the worst of the memory shortage, TD Cowen analysts say in a note, while still managing to capture share of the smartphone market despite escalating costs. They observe that a 2.8x increase in memory costs migh impact gross margins for the iPhone 17 by around 900 basis points. Though the impact of those costs on margins is likely to be a key theme on the company's earnings call, "given its ability to procure memory supply we believe AAPL will continue to gain share in smartphones and in PCS with the MacBook Neo now able to address price sensitive categories." They expect the quarter ending in June will be guided down by mid-single-digits sequentially, but still post 10% growth year-over-year. Apple shares are off 1.1% on the day at $270.50.(elias.schisgall@wsj.com)

(END) Dow Jones Newswires

April 24, 2026 13:11 ET (17:11 GMT)

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