Taboola Shares Rise Premarket After Surprise 1Q Profit

Dow Jones05-06

By Rob Curran

Shares of Taboola rallied after the maker of digital advertising technology posted a surprise first-quarter profit and boosted its revenue projection for the year.

Shares of Taboola rose 18% to $4.50, premarket.

The New York ad-tech firm posted quarterly earnings of $59.1 million, or 20 cents a share, in contrast to a loss of $8.75 million, or 3 cents a share, a year earlier. Earnings also eclipsed the average analyst forecast for a loss of 3 cents a share.

Revenue rose 9.1% to $466.4 million.

For the second quarter, Taboola targeted revenue in a range between $492 million and $505 million, well above the average analyst target of $486.1 million, as per FactSet.

For the full year, Taboola raised its revenue projection to a range between $2.01 billion and $2.06 billion from a prior range between $1.99 billion and $2.05 billion. Wall Street was looking for about $2.02 billion.

The company that made its name with "chumbox" ad technology has moved into premium ads with its artificial-intelligence-powered Realize platform.

Write to Rob Curran at rob.curran@dowjones.com

(END) Dow Jones Newswires

May 06, 2026 09:20 ET (13:20 GMT)

Copyright (c) 2026 Dow Jones & Company, Inc.

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Earnings also eclipsed the average analyst forecast for a loss of 3 cents a share. \n\n\n  Revenue rose 9.1% to $466.4 million. \n\n\n  For the second quarter, Taboola targeted revenue in a range between $492 million and $505 million, well above the average analyst target of $486.1 million, as per FactSet. \n\n\n  For the full year, Taboola raised its revenue projection to a range between $2.01 billion and $2.06 billion from a prior range between $1.99 billion and $2.05 billion. 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