Fifa World Cup sponsors outperform FTSE 100 and S&P 500

cityam05-05 19:29

Major Fifa World Cup sponsors outperform FTSE 100 and S&P 500 returns Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate ...

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}\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nFifa World Cup sponsors outperform FTSE 100 and S&P 500\n</h2>\n\n<h4 class=\"meta\">\n\n\n2026-05-05 19:29 GMT+8&nbsp;&nbsp;&nbsp;<a href=https://www.cityam.com/fifa-world-cup-sponsors-outperform-ftse-100-and-sp-500/><strong>cityam</strong></a>\n\n\n</h4>\n\n</header>\n<article>\n<div>\n<p>Major Fifa World Cup sponsors outperform FTSE 100 and S&P 500 returns Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate ...</p>\n\n<a href=\"https://www.cityam.com/fifa-world-cup-sponsors-outperform-ftse-100-and-sp-500/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"SPHD","symbol_name":"标普500高股利投资组合ETF-PowerShares","start_time":0,"source_url":"https://www.cityam.com/fifa-world-cup-sponsors-outperform-ftse-100-and-sp-500/","article_id":"2633917972","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/05/GettyImages-2211256637-e1777980397329.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/fifa-world-cup-sponsors-outperform-ftse-100-and-sp-500/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2633917972","pubTimestamp":1777980555,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"Major Fifa World Cup sponsors outperform FTSE 100 and S&P 500 returns Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament.IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 days before the first match to three months after the tournament across the last four editions – versus a 1.9 per cent increase on return for the US stock market.Across the same period the London-based FTSE 100 had an average decline of 1.1 per cent.Apparel brands appear to be the most lucrative markets. Nike saw a surge to the tune of 17.7 per cent, while rival Adidas averaged a 1.6 per cent increase.“What stands out is the gap between these companies and the broader indices. Even in years where markets have struggled, sponsor-linked stocks have often been able to outperform – although not without volatility, and","collect":0,"end_time":0,"defaultTopTitle":"cityam.com","property":["rate"],"viewcount":null,"language":"en","relate_stocks":{"SPHD":"标普500高股利投资组合ETF-PowerShares","BK4581":"高盛持仓","DBSC":"Deepwater Beachfront Small Cap ETF","RSP":"平均加权指数ETF-Rydex S&P","SPYQ":"2倍做多SPY Quarterly ETF-Tradr","SPYM":"投资组合标普500指数ETF-SPDR","SPHQ":"Invesco S&P 500 Quality ETF","KIMTF":"Kia Motors Corp.","SPMO":"Invesco S&P 500 Momentum ETF","BMAY":"Innovator U.S. Equity Buffer ETF - May","RSPA":"Invesco S&P 500 Equal Weight Income Advantage ETF","BK4585":"ETF&股票定投概念","OEF":"标普100指数ETF-iShares","ALLW":"SPDR BRIDGEWATER ALL WEATHER ETF","BK4534":"瑞士信贷持仓","TSPY":"TappAlpha SPY Growth & Daily Income ETF","KO":"可口可乐","IJR":"标普小型股600指数ETF-iShares","SPYU":"MAX S&P 500 4X Leveraged ETN","SH":"做空标普500-Proshares","VTV":"Vanguard Value ETF","BUD":"百威英博","SCHB":"Schwab US Broad Market ETF","RSPU":"Invesco S&P 500 Equal Weight Utilities ETF","SSO":"2倍做多标普500ETF-ProShares","IVV":"标普500ETF-iShares","SPYV":"SPDR Portfolio S&P 500 Value ETF","GSLC":"Goldman Sachs ActiveBeta U.S. Large Cap Equity ETF","VV":"Vanguard Large-Cap ETF","ACWI":"MSCI全球ETF-iShares","SPYB":"Tradr 2X Long SPY Weekly ETF","SFY":"SoFi Select 500 ETF","XDTE":"Roundhill S&P 500 0DTE Covered Call Strategy ETF","HIBL":"Direxion Daily S&P 500 High Beta Bull 3X Shares","BK4504":"桥水持仓","VBK":"美国小盘成长股ETF-Vanguard","BK4559":"巴菲特持仓","NKE":"耐克","HIBS":"Direxion Daily S&P 500 High Beta Bear 3X Shares","SPXL":"三倍做多标普500ETF-Direxion","SPYD":"SPDR Portfolio S&P 500 High Dividend ETF","SDS":"两倍做空标普500 ETF-ProShares","XYLD":"Global X S&P 500 Covered Call ETF","UPRO":"三倍做多标普500ETF-ProShares","BK4550":"红杉资本持仓","XLG":"Invesco S&P 500 Top 50 ETF","BK4588":"碎股","OEX":"标普100","SPYG":"SPDR Portfolio S&P 500 Growth ETF","ITOT":"安硕核心标普全美股市ETF-iShares","MOAT":"VanEck Morningstar Wide Moat ETF","SPUS":"SP Funds S&P 500 Sharia Industry Exclusions ETF",".SPX":"S&P 500 Index","SPXS":"三倍做空标普500ETF-Direxion","ADDYY":"阿迪达斯","VEU":"Vanguard FTSE All-World ex-US ETF","GPIX":"GOLDMAN SACHS S&P 500 CORE PREMIUM INCOME ETF","SCHX":"Schwab US Large-Cap ETF","SPGP":"Invesco S&P 500 GARP ETF","IVE":"标普500价值指数ETF-iShares","SPLV":"Invesco S&P 500 Low Volatility ETF","SPYI":"NEOS S&P 500 High Income ETF","IJH":"标普中型股400指数ETF-iShares","VTI":"大盘指数ETF-Vanguard MSCI","SPDN":"Direxion Daily S&P 500 Bear 1X Shares","NOBL":"ProShares S&P 500 Aristocrats ETF","YSPY":"GraniteShares YieldBOOST SPY ETF","SPXU":"三倍做空标普500ETF-ProShares","ETFT":"Fundsmith Equity ETF","IVW":"标普500成长股指数ETF-iShares","SPUU":"Direxion Daily S&P 500 Bull 2x Shares","RSPN":"Invesco S&P 500 Equal Weight Industrials ETF","JEPI":"JPMorgan Equity Premium Income ETF"},"translate_title":"国际足联世界杯赞助商的表现优于富时100指数和标普500","themeId":null,"isJumpTheme":false,"ttsUrl":null,"symbols_score_info":{"IJR":0.6,"SPYU":0.6,"SPYI":0.6,"SPYD":0.6,"SPHD":0.6,"SPYG":0.6,"MESmain":0.6,"SPDN":0.6,"IJH":0.6,"BMAY":0.6,"IVV":0.6,"RSPA":0.6,".SPX":1.94,"ETFT":0.6,"JEPI":0.6,"SFY":0.6,"VEU":0.6,"SPXS":0.6,"RSPU":0.6,"SDS":0.6,"HIBS":0.6,"SPXL":0.6,"DBSC":0.6,"NOBL":0.6,"YSPY":0.6,"SPYM":0.6,"GSLC":0.6,"ITOT":0.6,"XYLD":0.6,"UPRO":0.6,"XLG":0.6,"ALLW":0.6,"HIBL":0.6,"SPMO":0.6,"SPYV":0.6,"VV":0.6,"OEF":0.6,"VBK":0.6,"SPXU":0.6,"IVW":0.6,"SPLV":0.6,"SPUU":0.6,"RSP":0.6,"ADDYY":1.82,"SPYQ":0.6,"SSO":0.6,"SH":0.6,"ESmain":0.6,"SPGP":0.6,"VTI":0.6,"IVE":0.6,"MOAT":0.6,"VTV":0.6,"OEX":0.6,"SPUS":0.6,"SPHQ":0.6,"BUD":1.85,"RSPN":0.6,"KIMTF":1.85,"TSPY":0.6,"XDTE":0.6,"GPIX":0.6,"NKE":1.88,"ACWI":0.6,"SCHB":0.6,"SCHX":0.6,"SPYB":0.6,"KO":1.86},"content_text":"Major Fifa World Cup sponsors outperform FTSE 100 and S&P 500 returns Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament.IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 days before the first match to three months after the tournament across the last four editions – versus a 1.9 per cent increase on return for the US stock market.Across the same period the London-based FTSE 100 had an average decline of 1.1 per cent.Apparel brands appear to be the most lucrative markets. Nike saw a surge to the tune of 17.7 per cent, while rival Adidas averaged a 1.6 per cent increase.\n\nKia (12 per cent), Coca Cola (8.6 per cent), and AB InBev (7.9 per cent) all outperformed the World Cup average of 7.1 per cent.\n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nWorld Cup a growth market?Chris Beauchamp, chief market analyst at IG, said: “The World Cup creates a unique environment where a small group of globally recognised brands capture a disproportionate share of attention – and that visibility can feed through into stronger stock performance over a relatively short period.”The negative FTSE 100 performance stems from the 2014 and 2018 windows, while this year’s World Cup, coming amid a conflict in Iran that is damaging global oil supply chains, could also see figures impacted.Added Beauchamp: “It’s particularly interesting when you set that against the traditional ‘Sell in May’ narrative, where markets are often expected to drift or soften over the summer months. What we’ve seen is that World Cup sponsors can cut against that trend, with tournament-driven demand, marketing spend and consumer engagement helping to support share prices at a time when the wider market can lack direction.\n\n“What stands out is the gap between these companies and the broader indices. Even in years where markets have struggled, sponsor-linked stocks have often been able to outperform – although not without volatility, and with outcomes still heavily influenced by timing and wider market conditions.”","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.42.1","shortVersion":"4.42.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2633917972","isCrawlerRequest":true}