Under Armour Stock Plummets -- WSJ

Dow Jones05-12

By Suzanne Kapner

Shares of Under Armour are falling sharply after the company's turnaround efforts showed little sign of paying off.

North America revenue fell 7% in the most recent quarter, a number that "underscores that Under Armour is still losing a serious amount of market share," said Neil Saunders, a managing director of research firm GlobalData.

The coming year looks to be disappointing as well: The company's forecast for sales and profit for fiscal 2027 fell short of Wall Street projections.

"Putting all of this together, we don't believe there is sufficient evidence to say there is a sustainable recovery at Under Armour," Saunders said.

The stock was down about 16% in recent trading, erasing most of the company's 2026 gains.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

May 12, 2026 11:50 ET (15:50 GMT)

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