By Andrew Welsch
Ritholtz Wealth Management, a registered investment advisor with $7.6 billion in assets under management, has been steadily expanding its national footprint and hiring more advisors. Now, it's adding proprietary investment offerings.
This week, Ritholtz said it is teaming up with Franklin Templeton to launch a new equity separately managed account strategy called Porterhouse. That follows Ritholtz filing to launch its own exchange-traded fund, which has yet to start trading.
Ritholtz says Porterhouse, which is an actively managed strategy, will be available exclusively to Ritholtz's qualified clients on June 1. Porterhouse has a $250,000 minimum. It is designed to complement the firm's core asset allocation models. Separately managed accounts, or SMAs, are portfolios of securities that are directly held by the individual client, and can potentially offer greater customization and tax efficiency than mutual funds or exchange-traded funds.
Ritholtz says the strategy is powered by Franklin Templeton's Canvas, a platform for personalized tax-efficient portfolios. Franklin Templeton is one of the nation's largest asset managers, with about $1.7 trillion in assets under management as of March 31.
The Porterhouse strategy looks for companies that exhibit strong momentum and fundamentals, including earnings and cash flows. The portfolio is constructed from large-cap equities in the top 50% of the Russell 1000 index, and its potential "buy list" can expand and contract depending on changes in the marketplace, according to Ritholtz.
"Our core allocation models are built to compound quietly over time," says Michael Batnick, managing partner at Ritholtz. Porterhouse "focuses on what the market is rewarding right now and adjusts as stocks fall in and out of favor. Momentum is an established concept we've employed in client portfolios for the better part of a decade, and this is a focused way to apply it."
Josh Brown, co-founder and CEO of Ritholtz, says the strategy's name is intended to evoke its namesake cut of beef. "When walking into a great steakhouse, most people aren't ordering a sampler platter. They're generally there for the porterhouse."
Of his new investment offering, he says, "It's a deliberate choice to focus on the best thing on the menu and not dilute it with a little bit of everything. That's the mind-set here: We're concentrating on the stocks that are actually leading and we're willing to move on when they're not."
Write to Andrew Welsch at andrew.welsch@barrons.com
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May 14, 2026 16:26 ET (20:26 GMT)
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