Urban Outfitters (URBN) said Wednesday it has entered a nationwide partnership with DoorDash (DASH) to expand into on-demand retail, particularly targeting Gen Z consumers.
Consumers can now shop Urban Outfitters' fashion, beauty, and lifestyle products directly through DoorDash, the company said.
The companies will roll out "Deliver Joy," a multi-touchpoint program with immersive activations, exclusive offers, and graduation-focused experiences nationwide, according to the statement.
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