By Angela Palumbo
Take-Two Interactive Software stock surged on Thursday on excitement that preorders for the highly anticipated Grand Theft Auto VI could begin soon.
The long-delayed game has been the subject of online complaints for years.
The latest fervor is tied to an email sent to a Best Buy affiliate offering instructions about a preorder starting on May 18. So-called affiliates are online influencers and sellers, who make a commission by sharing a unique shopping link.
Barron's reviewed a copy of the email sent to the member of Best Buy's affiliate program. It promises the affiliate a 5% commission through their affiliate link for GTA VI preorders that take place from May 18 to May 21.
A Take-Two spokesperson told Barron's that it doesn't comment on rumors or speculation. Best Buy didn't immediately respond to a request for comment.
The leak of the preorder was enough to get Wall Street excited. Take-Two shares were up 6% on Thursday, to $240.73, and on pace for their largest percentage increase since April 9, 2025, according to Dow Jones Market Data.
GTA VI is among the most highly anticipated videogame releases ever. It was originally scheduled to launch in 2025. The company first delayed the release to May 2026, and then delayed the launch again to Nov. 19, 2026. The delays have led to running jokes on social media about massive worldwide events that were likely to take place before users ever got their hands on the game.
Wall Street expects Take-Two's fiscal 2027 revenue to be $9.12 billion, a 36% increase driven by high demand for the game.
Take-Two reports fiscal fourth-quarter results on May 21.
Write to Angela Palumbo at angela.palumbo@dowjones.com
This content was created by Barron's, which is operated by Dow Jones & Co. Barron's is published independently from Dow Jones Newswires and The Wall Street Journal.
(END) Dow Jones Newswires
May 14, 2026 12:58 ET (16:58 GMT)
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