LiveRamp Stock Soars 27%. Why France's Publicis Is Buying the U.S. Data Specialist

Dow Jones05-18 22:55

Shares of LiveRamp surged Monday after Publicis, a French advertising company, announced it was acquiring the data specialist for $2.2 billion as it looks to boost its competitive edge in the age of artificial intelligence.

LiveRamp stock jumped 27.61% to $37.85 on Monday following the announcement on Sunday. Publicis' American depositary receipts rose 6% to $23.58 on Monday.

Under the deal, Publicis will acquire LiveRamp for a total enterprise value of $2.17 billion in an all-cash transaction, based on an acquisition price of $38.50 a share -- or a 30% premium to LiveRamp's closing price from May 15.

LiveRamp allows businesses to securely match and connect datasets without directly sharing personal information. This is also called "data co-creation."

Publicis said that by integrating LiveRamp into its business it will become a leader in data co-creation, which the company claims is an important capability in the age of AI and a key "enabler of agentic business transformation."

"This co-created data is a proprietary asset that drives a competitive edge for clients at a time when 93% of companies lack the right data for AI success," Publicis said in the media release.

The deal has been unanimously approved by both companies' boards and is expected to close by the end of 2026.

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