Ford Expands Europe Strategy With New EVs, Software Push, 2029 Product Plan

MT Newswires Live05-18

Ford Motor (F) said Monday it has outlined a revised Europe strategy built around new electric vehicles, commercial software services, and a broader product rollout through 2029.

The company said it plans five new passenger models, including a compact Bronco SUV built in Spain, a small electric hatchback and SUV, and two crossovers, alongside new utility vehicles such as a heavy-duty Ranger variant and an electric city van for urban fleets.

Ford Pro is shifting toward a software-led model, using connected vehicle data to predict maintenance needs and reduce downtime for commercial customers, the company said.

Ford said its paid software subscriptions rose 30% in early 2026, reaching 879,000 globally.

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