Publicis' LiveRamp Acquisition to Support AI Offering -- Market Talk

Dow Jones05-18 16:55

0855 GMT - Publicis Groupe's deal to buy U.S. data specialist LiveRamp adds new capabilities to support the French advertising company's AI offering, Citi analysts say in a research note. By combining LiveRamp's data connectivity platform with Publicis' existing data assets and technology, the company aims to power more intelligent AI agents--systems capable of conducting tasks on behalf of humans--through privacy-safe data assets, the analysts say. This should help Publicis tap into a larger addressable market, the so-called agentic business transformation, they add. Publicis lifts its targets for 2027 and 2028 after the deal. Citi increases its target price to 90 euros from 88 euros. Publicis shares rise 2.4% to 78.94 euros, while LiveRamp jumps 27% in U.S. premarket trading. (adria.calatayud@wsj.com)

(END) Dow Jones Newswires

May 18, 2026 04:55 ET (08:55 GMT)

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By combining LiveRamp's data connectivity platform with Publicis' existing data assets and technology, the company aims to power more intelligent AI agents--systems capable of conducting tasks on behalf of humans--through privacy-safe data assets, the analysts say. This should help Publicis tap into a larger addressable market, the so-called agentic business transformation, they add. Publicis lifts its targets for 2027 and 2028 after the deal. Citi increases its target price to 90 euros from 88 euros. Publicis shares rise 2.4% to 78.94 euros, while LiveRamp jumps 27% in U.S. premarket trading. 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