By Kit Norton
From its early days mailing DVDs to becoming a major feature film studio, Netflix isn't done disrupting the entertainment industry.
Speaking at the Licensing Expo in Las Vegas on Tuesday, Netflix Chief Marketing Officer Marian Lee announced the company is expanding into new family-oriented business segments, with "major moves" into toys and candy.
Netflix in a press release cited the popularity of its "kids and families" content as one of the reasons for moving further into consumer products .
The streaming company said it is working with Ferrero Group to bring Charlie and the Chocolate Factory offerings to market, beginning with 10 seasonal and limited-edition chocolates, plus sugar confectionery, ice cream, and cereals. These products will launch this fall in the U.S. and "select markets" in Europe and the U.K.
The streaming giant also announced that Moose Toys will serve as Netflix's main toy partner for at least two upcoming projects. Netflix said that its toy business has grown "significantly" over the last year, with lines based off of the television show Stranger Things and the animated film KPop Demon Hunters.
"Our growing lineup of kids and family entertainment opens up exciting ways to celebrate stories through a range of product categories that our fans are eager for," Lee said. "From actual chocolate from the factory to beloved toys, we're creating unforgettable ways for our fans to keep living in these worlds long after the credits roll."
Netflix stock fell 0.4% to $89.33 on Tuesday. For comparison, the S&P 500 and the Dow Jones Industrial Average both declined about 0.7%. For the year, Netflix stock has dropped around 5%.
Write to Kit Norton at kit.norton@barrons.com
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(END) Dow Jones Newswires
May 19, 2026 16:31 ET (20:31 GMT)
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