Meta Starts Rollout of Subscriptions for Facebook, Instagram

Dow Jones03:55

By Dean Seal

Meta Platforms has started the rollout of subscription plans for Facebook, Instagram and WhatsApp.

The company said earlier this year that it planned to offer subscriptions for its signature apps that would give users additional features. A spokesperson for the company said Wednesday that Facebook Plus and Instagram Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 a month.

Meta's head of product, Naomi Gleit, said that subscriptions will include enhanced features for users and premium tools for businesses and creators.

"These subscription plans offer richer ways to express and connect across our apps with more fun features to be added," Gleit said in a video on Instagram.

Subscription tests will ramp up in the coming weeks. The plans will build out the capabilities for users of Meta AI, the company's artificial intelligence assistant, Gleit said.

The rollout comes roughly a week after Meta said it would layoff 10% of its workforce and reassign thousands of others to AI-focused roles.

Write to Dean Seal at dean.seal@wsj.com

(END) Dow Jones Newswires

May 27, 2026 15:55 ET (19:55 GMT)

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A spokesperson for the company said Wednesday that Facebook Plus and Instagram Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 a month. \n</p>\n<p>\n  Meta's head of product, Naomi Gleit, said that subscriptions will include enhanced features for users and premium tools for businesses and creators. \n</p>\n<p>\n   \"These subscription plans offer richer ways to express and connect across our apps with more fun features to be added,\" Gleit said in a video on Instagram. \n</p>\n<p>\n  Subscription tests will ramp up in the coming weeks. The plans will build out the capabilities for users of Meta AI, the company's artificial intelligence assistant, Gleit said. \n</p>\n<p>\n  The rollout comes roughly a week after Meta said it would layoff 10% of its workforce and reassign thousands of others to AI-focused roles. \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  Write to Dean Seal at dean.seal@wsj.com \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 27, 2026 15:55 ET (19:55 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Meta Starts Rollout of Subscriptions for Facebook, Instagram</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nMeta Starts Rollout of Subscriptions for Facebook, Instagram\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-05-28 03:55</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n  By Dean Seal \n</p>\n<pre style=\"white-space: pre\">\n \n</pre>\n<p>\n  <a href=\"https://laohu8.com/S/META\">Meta Platforms</a> has started the rollout of subscription plans for Facebook, Instagram and WhatsApp. \n</p>\n<p>\n  The company said earlier this year that it planned to offer subscriptions for its signature apps that would give users additional features. 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A spokesperson for the company said Wednesday that Facebook Plus and Instagram Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 a month. \n\n\n  Meta's head of product, Naomi Gleit, said that subscriptions will include enhanced features for users and premium tools for businesses and creators. \n\n\n   \"These subscription plans offer richer ways to express and connect across our apps with more fun features to be added,\" Gleit said in a video on Instagram. \n\n\n  Subscription tests will ramp up in the coming weeks. The plans will build out the capabilities for users of Meta AI, the company's artificial intelligence assistant, Gleit said. \n\n\n  The rollout comes roughly a week after Meta said it would layoff 10% of its workforce and reassign thousands of others to AI-focused roles. \n\n\n \n\n\n  Write to Dean Seal at dean.seal@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  May 27, 2026 15:55 ET (19:55 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"productRelease","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.42.2","shortVersion":"4.42.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2638330256","isCrawlerRequest":true}