Nio taps basketball legend Yao Ming as ES9 chief experience officer ahead of launch

CnEVPost05-27 12:13

Nio announced that basketball legend Yao Ming has been named chief experience officer for the ES9 SUV. Credit: Nio Nio hopes to leverage the global influence of the NBA Hall of Famer to build ...

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Credit: Nio\n\n\nNio hopes to leverage the global influence of the NBA Hall of Famer to build ...</p>\n\n<a href=\"https://cnevpost.com/2026/05/27/nio-taps-basketball-legend-yao-ming-as-es9-chief-experience-officer/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"NIO.SI","symbol_name":"蔚来","start_time":0,"source_url":"https://cnevpost.com/2026/05/27/nio-taps-basketball-legend-yao-ming-as-es9-chief-experience-officer/","article_id":"2638573026","we_media_id":null,"thumbnails":["https://static.tigerbbs.com/data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20480%20270'%3E%3C/svg%3E?op=imageView2&mode=2&width=256&height=256&quality=70&format=png"],"rights":{"source":"cnevpost_highlight","url":"https://cnevpost.com/2026/05/27/nio-taps-basketball-legend-yao-ming-as-es9-chief-experience-officer/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2638573026","pubTimestamp":1779855200,"columns":[],"sourceInfo":{"source_id":"cnevpost_highlight","name":"CnEVPost"},"weMediaInfo":null,"summary":"Nio hopes to leverage the global influence of the NBA Hall of Famer to build momentum for its flagship SUV launching tonight.","collect":0,"end_time":0,"defaultTopTitle":"cnevpost.com","property":[],"viewcount":null,"language":"en","relate_stocks":{"NIO.SI":"蔚来","BK4585":"ETF&股票定投概念","LU0320764599.SGD":"FTIF - Templeton China A Acc SGD","BK4534":"瑞士信贷持仓","LU0052750758.USD":"富兰克林中国基金A Acc","BK4555":"新能源车","NIOG":"2倍做多NIO ETF-Leverage Shares","BK4505":"高瓴资本持仓","09866":"蔚来-SW","EVS.SI":"MSCI China Electric Vehicles and Future Mobility ETF-NikkoAM","LU0708995583.HKD":"TEMPLETON CHINA \"A\" (HKD) ACC","BK4504":"桥水持仓","NIO":"蔚来","BK4588":"碎股","BK4548":"巴美列捷福持仓","BK4574":"无人驾驶","BK4509":"腾讯概念","BK4581":"高盛持仓","BK4532":"文艺复兴科技持仓","BK4099":"汽车制造商","BK4531":"中概回港概念","BK4526":"热门中概股"},"translate_title":"蔚来聘请篮球传奇人物姚明担任ES9首席体验官","themeId":null,"isJumpTheme":false,"ttsUrl":"https://static.tigerbbs.com/0327c28aabae4ee6813bf8b8b623823b","symbols_score_info":{"NIO":1.98,"NIO.SI":1.98,"EVS.SI":0.6,"09866":1.98,"NIOG":0.6},"content_text":"Nio announced that basketball legend Yao Ming has been named chief experience officer for the ES9 SUV. Credit: Nio\n\n\nNio hopes to leverage the global influence of the NBA Hall of Famer to build momentum for its flagship SUV launching tonight.\nThe ES9 will be the first to feature the new version of the Nio World Model and is ready for rapid delivery.\n\n\nNio Inc (NYSE: NIO) announced basketball superstar Yao Ming as the chief experience officer for its upcoming ES9, as the Chinese EV maker seeks to boost the appeal of its new technology-driven executive flagship SUV (sport utility vehicle) through this high-profile partnership.\nYao made history as the first international player to be selected first overall pick in the US NBA (National Basketball Association), an eight-time All-Star, and an inductee into both the Naismith Memorial and FIBA Halls of Fame, Nio highlighted in a statement on Wednesday.\nNio said Yao's career not only defined \"Chinese height\" but also built a bridge for East-West communication with his global perspective.\n\n\nJoin us on \nTelegram\n or \nGoogle News\n\n\nTransitioning from a top athlete to a public welfare practitioner, Yao has long been deeply involved in children's sports charities in impoverished areas. Nio believes this long-termism rooted in the future and sense of responsibility perfectly match the \"dare to think and act\" spirit that the ES9 pays tribute to.\nA few days ago, videos and photos circulating on Chinese social media showed Nio founder, chairman, and CEO William Li and Yao together at a Nio showroom looking at the ES9, sparking rumors of a partnership.\nThis major announcement comes just hours before the ES9's official launch. The launch event for the model is scheduled to be held at 7:30 pm Beijing Time on Wednesday, May 27.\nConsumers can lock in their orders after the event concludes, at which point a limited-time exclusive car purchase discount benefit will also close.\nThe ES9 began pre-sales on April 9, with a starting pre-sales price of 528,000 yuan ($77,860) including the battery pack.\nThe current limited-time benefit allows pre-ordering users to pay a 5,000 yuan deposit to offset 10,000 yuan of the car purchase price.\nUpdated driver-assist software\nNio also announced today that the ES9 will be the first to feature the new version of the Nio World Model (NWM) smart driving assist system.\nTraditional smart driving assist systems have models first output a sampled trajectory, which is then \"translated\" into vehicle operations for the steering wheel and acceleration/deceleration pedals.\nThe new version of NWM has for the first time in China eliminated the sampled trajectory, allowing the smart driving assist system to directly operate the steering wheel and pedals, greatly improving the smoothness and precision of vehicle control, Nio said.\nThe new software adopts the industry's first three-layer training framework, combining a world model, supervised fine-tuning, and closed-loop reinforcement learning, according to the company.\nIn addition, it is the first automaker-developed smart driving assist system capable of recognizing overhead road signs, significantly improving lane selection accuracy without relying on high-definition maps, Nio said.\nThe ES9 is equipped with Nio's latest generation of core research and development achievements. This includes the company's in-house developed 5-nanometer Shenji NX9031 driving assist chip and the SkyRide active suspension system.\nThese technologies are integrated into a robust cage body structure to ensure safety.\nJust on Tuesday evening, Nio showcased the ES9's extreme safety tests on China's state broadcaster CCTV. The model challenged the industry's first continuous 100 km/h high-speed crash test.\nThe ES9 is equipped with 12 airbags, the most in its class, further emphasizing its hardcore technological prowess.\nAgainst the backdrop of a challenging macroeconomic environment and sales pressure in the auto industry, Nio is attempting to replicate the success of the ES8 in the higher-end market.\nLi expects that, driven by the ES9 and the Onvo L80 launched earlier this month, the company's deliveries in May and June are expected to achieve steady growth.\nNio has made full preparations for the rapid delivery of this executive flagship SUV.\nRecent photographic evidence indicates that Nio has already produced a batch of ES9s, and its showrooms across the country are ready to welcome the first batch of owners.\n\n\n\n\n\n\n\n\n\nNio CEO sees Q2 pressure, bets on ES9 and L80 to drive growth\nTo break through industry headwinds, Nio plans to concentrate resources in the second quarter to ensure the smooth launch of the Nio ES9 and Onvo L80.\n\n\nNio\nApr 17, 2026\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n($1 = 6.7812 yuan)","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"executive","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.42.2","shortVersion":"4.42.2","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2638573026","isCrawlerRequest":true}