Adidas's Likely to Stay Ahead From Rivals Amid Sector Headwinds -- Market Talk

Dow Jones05-28

1151 GMT - Adidas is in a better position than peers amid an unfavorable sector context, Bank of America Global Research analysts say. "While Puma's relaunch is still ahead, Nike's turnaround is slower than we initially estimated," the analysts write in a note. Yet, the German sporting-goods company posted first-quarter results that confirmed a revenue growth profile with an uneven trend across segments, the analysts say. "We consider that the group's current business model is not supportive of rapid revenue growth in the medium-term," they add. BofA upgrades the stock to neutral from an underperform rating. Shares are up 1.9%. (andrea.figueras@wsj.com)

(END) Dow Jones Newswires

May 28, 2026 07:58 ET (11:58 GMT)

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Yet, the German sporting-goods company posted first-quarter results that confirmed a revenue growth profile with an uneven trend across segments, the analysts say. \"We consider that the group's current business model is not supportive of rapid revenue growth in the medium-term,\" they add. BofA upgrades the stock to neutral from an underperform rating. Shares are up 1.9%. 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Yet, the German sporting-goods company posted first-quarter results that confirmed a revenue growth profile with an uneven trend across segments, the analysts say. \"We consider that the group's current business model is not supportive of rapid revenue growth in the medium-term,\" they add. BofA upgrades the stock to neutral from an underperform rating. Shares are up 1.9%. 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