Ferrari EV Model Seen as Complementary to Brand Positioning, UBS Says

MT Newswires Live05-29

Ferrari's (RACE) electric vehicle offering is more likely to act as a complementary extension to the range rather than a fundamental shift in the brand's positioning, UBS Securities said in a Thursday note.

Customer sentiment on both design and value-for-money was mixed and softer than pre-event expectations, the investment firm said, adding that Ferrari may need to rely more on collectors than initially anticipated.

UBS further said that while it recognizes the need to diversify the offering in response to evolving consumer preferences and regulatory pressures, it believes that a more gradual evolution of the brand may be preferable to a step-change transformation.

"With three new launches in 2026, we expect Ferrari to continue balancing new customer acquisition with its disciplined, scarcity-driven strategy," according to the note.

UBS has a buy rating with a $483 price target on Ferrari.

Shares of the company rose more than 3% in Thursday afternoon trading.

Price: 343.81, Change: +10.59, Percent Change: +3.18

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