Starbucks CEO: Egg Bites Aren't Just for Breakfast -- WSJ

Dow Jones05-29

By Heather Haddon

Starbucks CEO Brian Niccol thinks the chain's Egg Bites deserve a sequel or two.

"Why can't that be a pizza bite? Why can't that be a steak bite?" Niccol said at an investor conference Thursday. "Why can't that have 20 grams of protein and some fiber, where it's highly relevant for the GLP users?"

Niccol is looking to increase Starbucks's afternoon business, a part of the day that rivals like Dutch Bros now command. To do it, the chain is adding new food options and cold drinks, and investing in seating and design to get people to linger.

This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage).

(END) Dow Jones Newswires

May 28, 2026 14:16 ET (18:16 GMT)

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Why can't that be a steak bite?\" Niccol said at an investor conference Thursday. \"Why can't that have 20 grams of protein and some fiber, where it's highly relevant for the GLP users?\" \n</p>\n<p>\n     Niccol is looking to increase Starbucks's afternoon business, a part of the day that rivals like <a href=\"https://laohu8.com/S/BROS\">Dutch Bros</a> now command. To do it, the chain is adding new food options and cold drinks, and investing in seating and design to get people to linger. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 28, 2026 14:16 ET (18:16 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>","source":null,"html":"<!DOCTYPE html>\n<html>\n<head>\n<meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\" />\n<meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0,minimum-scale=1.0,maximum-scale=1.0,user-scalable=no\"/>\n<meta name=\"format-detection\" content=\"telephone=no,email=no,address=no\" />\n<title>Starbucks CEO: Egg Bites Aren't Just for Breakfast -- WSJ</title>\n<style type=\"text/css\">\na,abbr,acronym,address,applet,article,aside,audio,b,big,blockquote,body,canvas,caption,center,cite,code,dd,del,details,dfn,div,dl,dt,\nem,embed,fieldset,figcaption,figure,footer,form,h1,h2,h3,h4,h5,h6,header,hgroup,html,i,iframe,img,ins,kbd,label,legend,li,mark,menu,nav,\nobject,ol,output,p,pre,q,ruby,s,samp,section,small,span,strike,strong,sub,summary,sup,table,tbody,td,tfoot,th,thead,time,tr,tt,u,ul,var,video{ font:inherit;margin:0;padding:0;vertical-align:baseline;border:0 }\nbody{ font-size:16px; line-height:1.5; color:#999; background:transparent; }\n.wrapper{ overflow:hidden;word-break:break-all;padding:10px; }\nh1,h2{ font-weight:normal; line-height:1.35; margin-bottom:.6em; }\nh3,h4,h5,h6{ line-height:1.35; margin-bottom:1em; }\nh1{ font-size:24px; }\nh2{ font-size:20px; }\nh3{ font-size:18px; }\nh4{ font-size:16px; }\nh5{ font-size:14px; }\nh6{ font-size:12px; }\np,ul,ol,blockquote,dl,table{ margin:1.2em 0; }\nul,ol{ margin-left:2em; }\nul{ list-style:disc; }\nol{ list-style:decimal; }\nli,li p{ margin:10px 0;}\nimg{ max-width:100%;display:block;margin:0 auto 1em; }\nblockquote{ color:#B5B2B1; border-left:3px solid #aaa; padding:1em; }\nstrong,b{font-weight:bold;}\nem,i{font-style:italic;}\ntable{ width:100%;border-collapse:collapse;border-spacing:1px;margin:1em 0;font-size:.9em; }\nth,td{ padding:5px;text-align:left;border:1px solid #aaa; }\nth{ font-weight:bold;background:#5d5d5d; }\n.symbol-link{font-weight:bold;}\n/* header{ border-bottom:1px solid #494756; } */\n.title{ margin:0 0 8px;line-height:1.3;color:#ddd; }\n.meta {color:#5e5c6d;font-size:13px;margin:0 0 .5em; }\na{text-decoration:none; color:#2a4b87;}\n.meta .head { display: inline-block; overflow: hidden}\n.head .h-thumb { width: 30px; height: 30px; margin: 0; padding: 0; border-radius: 50%; float: left;}\n.head .h-content { margin: 0; padding: 0 0 0 9px; float: left;}\n.head .h-name {font-size: 13px; color: #eee; margin: 0;}\n.head .h-time {font-size: 11px; color: #7E829C; margin: 0;line-height: 11px;}\n.small {font-size: 12.5px; display: inline-block; transform: scale(0.9); -webkit-transform: scale(0.9); transform-origin: left; -webkit-transform-origin: left;}\n.smaller {font-size: 12.5px; display: inline-block; transform: scale(0.8); -webkit-transform: scale(0.8); transform-origin: left; -webkit-transform-origin: left;}\n.bt-text {font-size: 12px;margin: 1.5em 0 0 0}\n.bt-text p {margin: 0}\n</style>\n</head>\n<body>\n<div class=\"wrapper\">\n<header>\n<h2 class=\"title\">\nStarbucks CEO: Egg Bites Aren't Just for Breakfast -- WSJ\n</h2>\n\n<h4 class=\"meta\">\n\n\n<div class=\"head\" \">\n\n\n<div class=\"h-thumb\" style=\"background-image:url(https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99);background-size:cover;\"></div>\n\n<div class=\"h-content\">\n<p class=\"h-name\">Dow Jones </p>\n<p class=\"h-time\">2026-05-29 02:16</p>\n</div>\n\n</div>\n\n\n</h4>\n\n</header>\n<article>\n<font class=\"NormalMinus1\" face=\"Arial\">\n<p>\n       By Heather Haddon \n</p>\n<p>\n     Starbucks CEO Brian Niccol thinks the chain's Egg Bites deserve a sequel or two. \n</p>\n<p>\n     \"Why can't that be a pizza bite? Why can't that be a steak bite?\" Niccol said at an investor conference Thursday. \"Why can't that have 20 grams of protein and some fiber, where it's highly relevant for the GLP users?\" \n</p>\n<p>\n     Niccol is looking to increase Starbucks's afternoon business, a part of the day that rivals like <a href=\"https://laohu8.com/S/BROS\">Dutch Bros</a> now command. To do it, the chain is adding new food options and cold drinks, and investing in seating and design to get people to linger. \n</p>\n<p>\n       This item is part of a Wall Street Journal live coverage event. The full stream can be found by searching P/WSJL (WSJ Live Coverage). \n</p>\n<p>\n  (END) Dow Jones Newswires\n</p>\n<p>\n  May 28, 2026 14:16 ET (18:16 GMT)\n</p>\n<p>\n  Copyright (c) 2026 Dow Jones &amp; Company, Inc.\n</p>\n</font>\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"BK4504","symbol_name":"桥水持仓","start_time":0,"source_url":"https://dowjonesnews.com/newdjn/logon.aspx?AL=N","article_id":"2639618152","we_media_id":"106","thumbnails":[],"rights":null,"url":"https://stock-news.laohu8.com/highlight/detail?id=2639618152","pubTimestamp":1779992160,"columns":[],"sourceInfo":null,"weMediaInfo":{"media_name":"Dow Jones","introduction":"Dow Jones publishes the world’s most trusted business news and financial information in a variety of media.","home_visible":0,"id":"106","head_image":"https://static.tigerbbs.com/150f88aa4d182df19190059f4a365e99"},"summary":"Starbucks CEO Brian Niccol thinks the chain's Egg Bites deserve a sequel or two.\" Niccol said at an investor conference Thursday. \"Why can't that have 20 grams of protein and some fiber, where it's highly relevant for the GLP users?Niccol is looking to increase Starbucks's afternoon business, a part of the day that rivals like Dutch Bros now command. 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Why can't that be a steak bite?\" Niccol said at an investor conference Thursday. \"Why can't that have 20 grams of protein and some fiber, where it's highly relevant for the GLP users?\" \n\n\n     Niccol is looking to increase Starbucks's afternoon business, a part of the day that rivals like Dutch Bros now command. To do it, the chain is adding new food options and cold drinks, and investing in seating and design to get people to linger. \n\n\n       This item is part of a Wall Street Journal live coverage event. 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