Starbucks Is Drawing More Afternoon Customers -- Market Talk

Dow Jones05-29

1310 ET - Drinking Starbucks coffee isn't just a morning habit. Starbucks coffee houses across the U.S. are seeing more customers in the afternoons and into the evenings, with total visits increasing after 2 p.m., according to data from Feb. 15 to May 16, the company says. The biggest gains are between 3 p.m. and 5 p.m., Starbucks says. Part of this growth has been driven by its new beverage options, including its Energy Refreshers drinks, which give customers the ability to tailor caffeine levels, as well as expanded food options, the company says. (chris.kuo@wsj.com)

 

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May 28, 2026 13:10 ET (17:10 GMT)

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