Hasbro Launches AI Studio Sixth Wall, Partners With ElevenLabs on Character Licensing

MT Newswires Live06-04

Hasbro (HAS) launched Sixth Wall, an AI studio aimed at bringing its characters into AI-powered experiences, and announced a partnership with ElevenLabs.

Sixth Wall introduces "Behavioral Licensing, a new category of IP licensing focused on how characters think, speak and interact in dynamic experiences," powered by its proprietary CharacterOS system, Hasbro said Wednesday in a statement.

Twelve characters including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head and the cast of Clue will be available at launch via ElevenLabs' Iconic Marketplace.

Hasbro said its initial focus is on the 13+ age group and enterprise use cases and is not developing products targeted at young children.

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