Ulta Seeing Strong Demand for Newness -- Market Talk

Dow Jones06-04 01:42

1342 ET - Ulta Beauty's latest quarterly results benefited the most from its efforts to offer newness, according to Raymond James in a note. The retailer launched more than 20 brands in the quarter, including exclusive sales of the NOYZ fragrance brand that ranked in the top 20 in the category, analyst Olivia Tong says. Ulta's fragrance sales were also driven by launches in core luxury brands including Saint Laurent, Carolina Herrera and Valentino, Tong says. "We continue to expect Ulta's exclusivity with brands to provide a competitive edge," she says, adding the company will also likely leverage its loyalty program to drive engagement. (kelly.cloonan@wsj.com)

(END) Dow Jones Newswires

June 03, 2026 13:42 ET (17:42 GMT)

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Ulta's fragrance sales were also driven by launches in core luxury brands including Saint Laurent, Carolina Herrera and Valentino, Tong says. \"We continue to expect Ulta's exclusivity with brands to provide a competitive edge,\" she says, adding the company will also likely leverage its loyalty program to drive engagement. 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The retailer launched more than 20 brands in the quarter, including exclusive sales of the NOYZ fragrance brand that ranked in the top 20 in the category, analyst Olivia Tong says. Ulta's fragrance sales were also driven by launches in core luxury brands including Saint Laurent, Carolina Herrera and Valentino, Tong says. \"We continue to expect Ulta's exclusivity with brands to provide a competitive edge,\" she says, adding the company will also likely leverage its loyalty program to drive engagement. 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Ulta's fragrance sales were also driven by launches in core luxury brands including Saint Laurent, Carolina Herrera and Valentino, Tong says. \"We continue to expect Ulta's exclusivity with brands to provide a competitive edge,\" she says, adding the company will also likely leverage its loyalty program to drive engagement. 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