Hasbro Introduces Behavioral Licensing for AI Personality Management -- Company Talk

Dow Jones06-04

Hasbro announced a strategic partnership with ElevenLabs to introduce behavioral licensing, a licensing category that governs how characters think, speak, and interact in dynamic experiences, rather than just how they appear in traditional media. The system is powered by CharacterOS, a proprietary platform that aims to preserve a character's personality, canon, voice, and safety guardrails. Roberta Thomson, CEO of Sixth Wall, said the approach ensures characters remain true to their creators and brands.

This article was automatically created using artificial-intelligence technology and reviewed by Dow Jones Newswires editors.

(END) Dow Jones Newswires

June 03, 2026 17:43 ET (21:43 GMT)

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