Helen of Troy's (HELE) Hydro Flask unit has partnered with Universal Music Group on the reduction of single-use beverage waste in the music industry, according to a Tuesday statement.
Hydro Flask agreed to install hydration stations and and provide reusable solutions across Universal Music Group's global studio network as part of the agreement, it said.
The partners also agreed to launch exclusive products such as studio-inspired designs, Hydro Flask added.
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