Patagonia faces PR backlash over trademark lawsuit with drag queen

cityam06-02

Patagonia photo by Jakub Porzycki/NurPhoto via Getty Images Patagonia is in hot water over its legal action against a drag queen, but as lawyers suggest, businesses face a double-edged sword when it ...

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The last thing we wanted was a legal fight with someone who shares our values, but we must protect our business and employees,” the company added.The US retailer, known for its weather-resistant clothing, stated that it had tried to “find a path forward” that would allow Pattie Gonia to continue their work while also protecting the Patagonia trademark, but the parties could not reach an agreement.Balancing brands and backlashCity trademark lawyer stated that “businesses caught in trademark disputes with smaller, ethically driven opponents, the path forward is rarely straightforward.”\n\nLouise Popple, senior counsel at Winston Taylor, told City AM: “Legal considerations must be carefully balanced against the very real risks of a PR disaster – and getting that balance wrong can prove costly.”“Reading between the lines, the outdoor clothing giant seems content for Pattie Gonia to use her name in a personal capacity but draws the line at its use in connection with clothing and related commercial activities,” Popple said.“Given the decades and considerable resources Patagonia has spent building its distinctive brand identity, that concern is entirely understandable from a legal standpoint.”“Whether it is a wise move from a reputational perspective, however, is a far harder question to answer,” she added.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2640946217","isCrawlerRequest":true}