World Cup to Give Broad-Based Boosts to Restaurant Industry -- Market Talk

Dow Jones06-03

1321 ET [Dow Jones]--The men's World Cup should provide a revenue surge for the restaurant industry across the board, Deutsche Bank analysts say in a research note. Eateries in host cities will certainly attract fans, though in other regions of the country, sports bars will reel in match viewers while outfits that provide delivery will pick up demand from watch parties, the analysts say. Food service industry data provider Technomic is projecting that the World Cup will drive $1.9 billion in incremental sales, a 2% to 3% jump for just June and July, according to the note. Food distributors including Sysco and U.S. Foods are poised to benefit from the surge of traffic too, the analysts say. (dean.seal@wsj.com)

(END) Dow Jones Newswires

June 02, 2026 13:27 ET (17:27 GMT)

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Food service industry data provider Technomic is projecting that the World Cup will drive $1.9 billion in incremental sales, a 2% to 3% jump for just June and July, according to the note. Food distributors including Sysco and U.S. Foods are poised to benefit from the surge of traffic too, the analysts say. 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