Host Hotels & Resorts Seen Benefiting From World Cup Transient Demand -- Market Talk

Dow Jones06-05 22:29

1029 ET - Host Hotels & Resorts is likely to get a boost from transient demand during the World Cup, Stifel analysts say. Short-term demand from individuals and small groups will be the real driver of performance during the tournament, the analysts say. That demand should accelerate in the final weeks before the games, they add. There have been reports that World Cup demand could end up being disappointing for lodging companies, especially as FIFA has canceled some hotel blocks originally booked for the company. The analysts say the real barometer for success will be if rooms actually end up getting sold during the games. (katherine.hamilton@wsj.com)

(END) Dow Jones Newswires

June 05, 2026 10:29 ET (14:29 GMT)

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There have been reports that World Cup demand could end up being disappointing for lodging companies, especially as FIFA has canceled some hotel blocks originally booked for the company. The analysts say the real barometer for success will be if rooms actually end up getting sold during the games. 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Short-term demand from individuals and small groups will be the real driver of performance during the tournament, the analysts say. That demand should accelerate in the final weeks before the games, they add. There have been reports that World Cup demand could end up being disappointing for lodging companies, especially as FIFA has canceled some hotel blocks originally booked for the company. The analysts say the real barometer for success will be if rooms actually end up getting sold during the games. 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