1139 ET - EBay's structural shift toward focus categories, which alone now represent around 35% of gross merchandise value and are growing double digits, creates a compelling broad-based growth story for the online marketplace, Deutsche Bank analysts write in a note. Rather than being a generic horizontal marketplace, eBay is now "prioritizing categories where it has a clear right to win, large TAMs, differentiated supply, and identifiable friction points" that it can address through tailored experiences on important verticals, they write. "EBay is increasingly able to deliver verticalized category experiences without sacrificing the scale advantages of a horizontal marketplace," they add. Many focus categories are still underpenetrated, and the playbook should scale internationally, they write. (elias.schisgall@wsj.com)
(END) Dow Jones Newswires
June 05, 2026 11:39 ET (15:39 GMT)
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