Harley-Davidson's New Management Can Effectively Show Growth Next Year, UBS Says

MT Newswires Live06-11

Harley-Davidson's (HOG) new management can effectively show growth in the next year, with cost savings and tariff reductions helping bridge to growth in 2026 and 2027, UBS said in a Wednesday research note.

UBS said it needs to see more evidence of the fundamental demand shift that is needed to reach Harley-Davidson's medium-term goals, and believes that there are drivers in the next 12 months that should give investors reason to consider the stock.

Harley-Davidson retail sales have been decelerating in the US since 2013, with sales falling 13% year-on-year in 2025, 4% in 2024, and 10% in 2023, UBS noted.

UBS rated Harley-Davidson's stock as neutral with a $26 price target.

Price: 25.30, Change: +0.88, Percent Change: +3.60

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