China Regulators Summon Travel Platforms Over Allegedly Misleading Sales, Marketing Practices

Dow Jones06-11 17:45

By Jiahui Huang

Chinese regulators summoned seven third-party travel platforms, including Trip.com and Tongcheng Travel, alleging that they engaged in misleading sales and marketing practices.

The country's State Administration for Market Regulation, Cyberspace Administration of China and National Railway Administration said Thursday that seven Chinese third-party agencies offering booking services for railway tickets used misleading marketing language to offer "waitlist acceleration" services and paid seat-selection options for users.

The platforms are Trip.com, Tongcheng Travel, Qunar, Alibaba-backed Fliggy, Meituan, Zhixing Train Tickets and Gaotie Guanjia.

The Chinese regulators said they would step up oversight and enforcement efforts and would investigate and punish any suspected violations in accordance with laws.

Trip.com, Tongcheng Travel, Qunar, Fliggy and Meituan didn't immediately respond to requests for comment.

The move came after the Beijing Municipal Administration for Market Regulation said earlier Thursday that it summoned a number of major Chinese e-commerce platforms--Alibaba's Taobao and Tmall, JD.com, Pinduoduo, ByteDance's Douyin and Xiaohongshu.

The Beijing regulator said it raised issues such as false advertising on the e-commerce platforms, as well as failure to disclose promotional conditions and product information.

Write to Jiahui Huang at jiahui.huang@wsj.com

(END) Dow Jones Newswires

June 11, 2026 05:45 ET (09:45 GMT)

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sales and marketing practices. \n\n\n  The country's State Administration for Market Regulation, Cyberspace Administration of China and National Railway Administration said Thursday that seven Chinese third-party agencies offering booking services for railway tickets used misleading marketing language to offer \"waitlist acceleration\" services and paid seat-selection options for users. \n\n\n  The platforms are Trip.com, Tongcheng Travel, Qunar, Alibaba-backed Fliggy, Meituan, Zhixing Train Tickets and Gaotie Guanjia. \n\n\n  The Chinese regulators said they would step up oversight and enforcement efforts and would investigate and punish any suspected violations in accordance with laws. \n\n\n  Trip.com, Tongcheng Travel, Qunar, Fliggy and Meituan didn't immediately respond to requests for comment. \n\n\n  The move came after the Beijing Municipal Administration for Market Regulation said earlier Thursday that it summoned a number of major Chinese e-commerce platforms--Alibaba's Taobao and Tmall, JD.com, Pinduoduo, ByteDance's Douyin and Xiaohongshu. \n\n\n  The Beijing regulator said it raised issues such as false advertising on the e-commerce platforms, as well as failure to disclose promotional conditions and product information. \n\n\n \n\n\n  Write to Jiahui Huang at jiahui.huang@wsj.com \n\n\n \n\n\n  (END) Dow Jones Newswires\n\n\n  June 11, 2026 05:45 ET (09:45 GMT)\n\n\n  Copyright (c) 2026 Dow Jones & Company, Inc.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"policyRegulatory","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":true,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":1,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 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