Game, Set, Match: How brands can serve up lasting value at Queen’s

cityam06-10 18:00

Thom Newton looks at how brands get value out of Queen's Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament.Sports fans are relishing ...

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Thom Newton looks at how brands get value out of the grass tennis tournament.Sports fans are relishing ...</p>\n\n<a href=\"https://www.cityam.com/game-set-match-how-brands-can-serve-up-lasting-value-at-queens/\">Source Link</a>\n\n</div>\n\n\n</article>\n</div>\n</body>\n</html>\n","isBrief":false,"type":0,"news_type":1,"symbol":"LU0976567544.SGD","symbol_name":"FTIF - Templeton Global Income A Mdis SGD-H1","start_time":0,"source_url":"https://www.cityam.com/game-set-match-how-brands-can-serve-up-lasting-value-at-queens/","article_id":"2642447567","we_media_id":null,"thumbnails":["https://www.cityam.com/wp-content/uploads/2026/06/GettyImages-2280674271-e1781014013626.jpg?w=824&h=463&crop=1"],"rights":{"source":"cityam_highlight","url":"https://www.cityam.com/game-set-match-how-brands-can-serve-up-lasting-value-at-queens/","rn_cache_url":null,"directOrigin":true},"url":"https://stock-news.laohu8.com/highlight/detail?id=2642447567","pubTimestamp":1781085600,"columns":[],"sourceInfo":{"source_id":"cityam_highlight","name":"cityam"},"weMediaInfo":null,"summary":"Thom Newton looks at how brands get value out of Queen's Queen’s is here and the tennis is back. 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Thom Newton looks at how brands get value out of the grass tennis tournament.Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics.With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events is one thing; securing something that is lasting and impactful is altogether a harder proposition.One of the premium opportunities this summer is at Queen’s Club in London. Smaller than Wimbledon, this fortnight of tennis offers a unique spot in the sporting calendar. \n\nIntimate but exclusive, accessible due to its size, steeped in heritage and all things British, it’s voted, by players, as one of the best events on tour for a reason. \n\n\n\n\n\n\nNews Updates\nStay ahead with our three daily briefings delivering all the key market moves, top business and political stories, and incisive analysis straight to your inbox.\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nIntimate but exclusive are words that brand managers love, and its rare combination of attributes is reflected in the commercial partnerships at Queen’s. HSBC is the tournament’s title sponsor, a fact that helped the Lawn Tennis Association forecast a 40 per cent uplift in commercial revenues. What is HSBC getting? The banking group’s investment acquires it cultural relevance, premium access and alignment with the sporting passion of an exclusive set of demographics.\n\nQueen’s ruling the sceneThe appeal of Queen’s is not in its size. It will never be a Wimbledon or Grand Slam. The former draws around 280m in global audiences. Yet this isn’t a weakness. Queen’s attracts a concentrated high-net-worth audience, and this is the slice of pie that HSBC is getting access to.For brands able to engage, they are joining a carefully curated experience and social scene. Logo placement, advertising and sponsoring hospitality sit at the entry level of awareness at events like Queen’s, but the most successful partnerships go far deeper.","kind":"highlight","is_publish_news":true,"is_publish_highlight":false,"is_publish_live":false,"is_publish_wemedia":null,"editions":null,"column":"","sentiment":"0","news_tag":"","news_rank":0,"isVideo":false,"video":null,"symbols":[],"gpt_button":0,"need_auth":false,"need_login_tip":false,"code":"91000000","status":"200"},"commentList":[],"isCommentEnd":true,"newsSizeData":{"likeSize":0,"commentSize":0,"repostSize":0,"favoriteSize":0,"likeStatus":false,"favoriteStatus":false},"APP":{"userAgent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","isDev":false,"isTTM":true,"tenantId":"TBGLOBAL","deviceId":"web-server-community-laohu8-v3","version":"4.43.1","shortVersion":"4.43.1","platform":"web","vendor":"web","appName":"ttm","isIOS":false,"isAndroid":false,"isTiger":false,"isTHS":false,"isWeiXin":false,"isWeiXinMini":false,"isWeiBo":false,"isQQ":false,"isBaiduSwan":false,"isBaiduBox":false,"isDingTalk":false,"isToutiao":false,"isOnePlus":false,"isHuaWei":false,"isXiaomi":false,"isXiaomiWebView":false,"isOppo":false,"isVivo":false,"isSamsung":false,"isMobile":false},"href":"/m/news/2642447567","isCrawlerRequest":true}